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Privacy Policy

Last Updated: 17 December 2025

GBGH Pte. Ltd. (trading as "Lifestyle Health") respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, disclose, and store your personal data in compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

By accessing our website (www.lifestylehealth.sg) or using our services, you consent to the practices described in this policy.


1. Collection of Personal Data

Depending on how you interact with us (e.g., signing up for coaching, browsing the site, or making a purchase), we may collect the following types of data:

  • Identity Data: Name, username, date of birth, and gender.

  • Contact Data: Billing address, delivery address, email address, and telephone numbers.

  • Health & Lifestyle Data: Information strictly necessary for the provision of health coaching services, such as dietary preferences, physical activity levels, weight, medical history, and health goals.

  • Financial Data: Bank account and payment card details (Note: We typically utilize third-party payment processors and do not store full credit card details on our servers).

  • Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.

  • Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, and operating system, collected via cookies.

  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

2. Purpose of Collection and Use

We may collect and use your personal data for the following purposes:

  • Service Fulfilment: To register you as a new client, process your orders, and deliver health coaching services (including scheduling and program customisation).

  • Communication: To manage our relationship with you, including notifying you about changes to our terms or privacy policy.

  • Marketing: To provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about (you may opt-out of this at any time).

  • Analytics: To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.

  • Legal Compliance: To comply with any applicable laws, regulations, codes of practice, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority.

3. Disclosure of Personal Data

We may disclose your personal data to the following parties for the purposes set out above:

  • Service Providers: Third parties who provide IT and system administration services, payment processing (e.g., Stripe, PayPal), and marketing automation services.

  • Professional Advisers: Lawyers, auditors, bankers, and insurers.

  • Regulators: Relevant government authorities or regulators if required by law.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


4. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

  • Strictly Necessary Cookies: Required for the operation of our website (e.g., shopping cart).

  • Analytical/Performance Cookies: Allow us to recognise and count the number of visitors and see how visitors move around our website.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.


5. Security of Your Data

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. Access to your personal data is limited to those employees, agents, contractors, and other third parties who have a business need to know.


6. Retention of Data

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.


7. International Transfers

As some of our external service providers may be based outside of Singapore, their processing of your personal data may involve a transfer of data outside Singapore. Whenever we transfer your personal data out of Singapore, we ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards are in place (comparable to the PDPA).


8. Your Legal Rights

Under the PDPA, you have the right to:

  • Request Access: You may request a copy of the personal data we hold about you.

  • Request Correction: You may request that we correct any incomplete or inaccurate data we hold about you.

  • Withdraw Consent: You may withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you.

9. Contacting Us (Data Protection Officer)

If you have any questions about this privacy policy or our privacy practices, please contact our Data Protection Officer (DPO) at: hi@lifestylehealth.sg